Social media can be a great way for small business owners in
terms of leads and customers. Yes, it is true that you can make a sale. Some
companies have even built a complete business on their social media platform,
such as Rachel Danston, founder of Rachel Bakes More Cake, who developed a cake
business on Instagram. But if you're not careful, it can be a moment of
distraction or even a fire alienating customers and prospects.
1. Leadership with goals
Start with your three marketing goals and evaluate how
social media can help you achieve them. Often business owners have the idea of
"I must be there". I have to be in all these new places or leave me
behind. But social media should help you reach your goals or you are just
wasting time. Don't think of social media as just a megaphone for your
business, but think of how it can help you achieve your goals.
2. Strengthen Your Position
“As a business owner, I believe you will not be able to fund
your LinkedIn presence in 2018. This also applies to those who continue to pursue
their career or success, especially those involved in sales or marketing.
Focusing on a growing audience and engagement on LinkedIn can totally increase
sales and conversion rates, which also leads to incredible collaboration
opportunities.
3. Start the conversation
“The main thing with Facebook is to keep in mind that their
algorithm uses reward posts that are interrelated. If someone sends a message
but no one receives it, Facebook will not show it to anyone. They try to keep
people on the site, and they do so by just showing the news and stories that
are appealing to people. This will be difficult because Facebook has announced
that it will change its algorithm. Now they will enjoy content from friends on
companies and other pages.
4. Show your gratitude
“The most important thing about social media is not just
about you! Social media is not a monologue that informs the world of rewards or
special offers on its products and services. This is an opportunity to
effectively connect people with the people who helped you and supported you in
the business. If you think about the 10-20 most important people in the
business world, social media will allow you to recognize and thank them for
helping us along the way. You can thank them for recognizing their messages and
tweets: Like them and share your messages. This is a way of expressing
gratitude. Most importantly, they will appreciate this move and will continue
to support their efforts."
5. Permanent
“Social media is personal. This is your first personal brand
and the second is your business or business. You have to become available to
others. Overcome the noise. Make the difference. You don't have to wear a super
costume like me, but in the social media world, you need to get up and
remember. "
6. Have a clear purpose
"Advertising on Facebook can be lucrative, but it takes
time and money, and it's going to be a learning curve. Find out what you want
to do: sales, leadership, or both? From doped metrics like likes, followers,
and impressions. Use Pixels Facebook and / or Lead Facebook Posts to Track and
Measure Results As a small business owner that I advertise on Facebook, I
measured sales and marketing to find out if it's worth it or not.
7. advantage over a platform
“Find out where your target customer goes online. Then
choose a social platform and give it an edge. Submit your profiles on other
networks, but spend most of your time there. First listen. You need to
"educate a friend" online. I started (on Twitter) for just six
months, sharing other people's content. When you share your content, choose
four to one - share four pieces of content for each piece. On Twitter, which
has over 324,000 followers, my advice is: "Be sweet, retweet".
8. Make a calendar
“Planning your social media activities allows you to send messages
regularly and get better results. You can develop a strategy and get better
results with less time and real effort. You can decide which ones
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