How to Optimize Your Small Business Website for Voice Search

If you want new customers to be able to find your business, then you need to know how to optimize your business for voice search, which is one of the most popular ways to search.

Voice search has not yet fully embraced the search world, but it is getting even closer. According to Bright Local Search Business Local 2018, about half (58%) of consumers used voice search to search for local information. Nearly half (46%) of voice users search local businesses daily; 28% used voice search to search local businesses about a week.

Here are the things you need to know about voice search trends, usage and operations, and how to grow your business in voice searchresults.

Who uses voice search?

People of all ages use voice search, although younger consumers use more local business information than older consumers.

76% of consumers between the ages of 18 and 34 used the voice search to find local business information in the last 12 months; 15% did not use voice search, but said they would consider using it in the future.

64% of consumers between the ages of 35 and 54 have used voice search to find information about local businesses in the last 12 months; 24% did not use voice search, but said they would consider using it in the future.

37% of consumers 55 and older have used voice search to find local business information in the last 12 months; 33% did not use the vote, but said they would consider using it in the future.

How do consumers search for voice?

According to Bright Local, smartphones are the most popular voice search tool for local businesses, and smart speakers are less used. Probably this is because almost everyone has a smartphone and not everyone has smart speakers. However, people with intelligent speakers use Voice Search - perhaps because announcing a large meteorite in your home makes the search announcement easier in the intellectual conversation.

74% of smartphone voice search users search local businesses at least once a week.

76% of high-volume voice search users search local businesses at least weekly; of those, 53% are searching daily.

Why do users use voice search?

Consumers are likely to be in search of the food business. The most popular areas for voice search are:

Restaurants / cafes (51% of consumers)

Grocery stores (41%)

Delivery of food (35%)

Clothing Store (32%)

Hotels / Bed & Breakfast (30%)

If you are in any of these areas, you should actually optimize your website for voice search.

Consumers use voice search for several purposes, including inventory testing, business hours checking, ordering restaurants and even shopping.

54% make restaurant reservations

46% determine the cost of local product / service

40% ask what goods are in stock

32% buy directly from the business

What do consumers do after a voice search?

Voice Search drives actions for local businesses. After voice search:

28% of consumers call for business

27% visit the business website

19% personally visit businesses

How to optimize the voice search website

Now that you know that optimization is important for voice search, do this:

Local. If you are a local business, such as a hair salon or an insurance agency, make sure your site is listed on Google My Business and other local search directories and that your list is up-to-date, complete and accurate. Also make sure that your location, clock and phone number are correct and visible on your website. Post keywords based on location in your website content, tags and image tags.

Use multiple keywords. Keywords are long-term words that are four words or more. You can use Google Keyword Planner to find them (Neil Patel is a good description of how to find long keywords). People who use voice search speak in sentences, so their queries have more words than average searches. Your website content should contain keywords that are similar to customer questions.

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