The image is worth a thousand words, and through photos, Instagram has revolutionized the way brands interact with consumers. With a simple interface and 1 billion active users each month, this app should be at the top of the list to reach customers.

If you are not using Instagram in marketing your business, there are several things you need to do to succeed. The following is a list of common mistakes you make with Instagram.

1. Lack of plan

Your first step should be to decide if you choose to use Instagram. Whatever the level of brand awareness, engagement with your customers, and demonstration of your product or service, remember: your content should add value to customer news and not spam. Share your business via photos or videos and plan on what you will send. People don't like random content, and the absurd profile can put your brand in a bad light.

2. Low content

Most people follow their Instagram feed and only when they see something else appear. So when every business is trying to build their brand on social media, can you highlight your message? The answer is to provide quality content. Design your content so that users do not scroll down. Also, share high quality photos and videos that will convey your business and trust the quality.

3. Not be regular

Sustainability is key. It has been said that there may be other situations where you may be faced with another job, but that doesn't mean you don't have to add anything new to your account. It is extremely important to your customers and it does not mean that you do not spam the channel with any content. Once you get noticed by your audience, it is imperative to keep up your Instagram feed. Well-planned planning that you publish regularly will certainly give you a good time.

4. Do not take advantage of the full capabilities of the hashtags

Hashtags can be annoying, but that doesn't mean they aren't useful. If you find it difficult to use hashtags, or you may not use them, start using when it comes to enhancing the role of your messages. Create a hashtag that represents your brand and also use the most popular ones to help you find them. The more you use the hashtag, the more pleasing and the comments you receive in your posts. You can use up to 30 hashtags on Instagram, start using it right away and see how your engagement will improve.

5. Buy likes and followers

You can buy your followers on Instagram, but this is not a way to increase numbers. Many of these “followers” ​​are fake accounts, and recently Instagram has gone after a few of those accounts. Your goal should be to improve organic access, and the best way to get new followers is to constantly publish quality and engaging content with your customers.

6. Don't use the right path followers

Your followers are your brand ambassadors. However, many companies do not realize this and lose new followers through existing companies. Use your loyal followers and ask them to use your branding hashtags or share your content. This will help you find your customers' friends and as a result the number of organic followers will grow.

7. Publication of many promotional materials

Put yourself in the shoes of your customers and see if you only get promotional ads, promotional sales, or discounts on your Instagram channel. While advertising is important to your business, there are better ways to connect with your target audience. Share your work culture photos or show your customers how much we strive to build your product. You can even list the different ways your business gives the community. Sharing these kinds of photos and videos will definitely lighten your business.

8. Do not interact with customers

Customers need a platform to contact your brand, so avoid them when they take the time to contact you. Many companies make the mistake of not following their followers or responding to their comments or looking at their advice. Active collaboration with your customers will give you a belief in your brand, which in turn can provide indirect advertising. Also track your customers to find out what content they like and share, so that you can customize their messages


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