There are always options in business. Should we do this, or
should we do it? If we do, how will that affect our results, our employees or
our customers? If we choose a different approach, how will it affect our
reputation, brand or goodness? If we undermine the market, will it be positive
or negative for our business?
The decisions we make sometimes seem obvious and easy, but
carefully thinking about our options is a requirement for growth and survival.
Consider the following five options that can change a business.
1. Attention to competitors or customers?
Of course, every company needs to know its competition. What
are the price, marketing, distribution, product or service, after sales
assistance, quality, return policy, etc.? Meeting with competition is usually
not the key to success.
On the other hand, if the company is not a customer, it
really is not a viable company. So maybe the focus is on customers. Give them
what they want in terms of price, delivery, customer service, quality and more.
More satisfied customers mean more business. Suddenly, competition is trying to
figure out how to beat you and your business, rather than figuring out how to
beat the competition.
2. Be a follower or leader?
As a business owner, do you prefer to become a leader or
leader of your business segment? Whether your business is retail, wholesale,
manufacturing, service, technology or a career, you have the choice: to follow
new ideas, present a new product or service, follow the customer's approach to
other companies. service or offering unique value.
Being a follower can be a conservative way, but does it
provide the key elements to achieve your goals and objectives? Conducting
guidelines may undoubtedly involve more risks, but rewards can also be greater.
3. Prevent or promote employee morale?
There is no doubt that employees are the most valuable asset
of any business. Without motivated and loyal employees, the business can plan.
When owners and managers do not pay much attention to employees, morale is
hindered and hinders their development.
When leadership understands the critical link between
employees, customers and development, it promotes good employee morale with
good communication, open door policy, opportunities for development and
progress and individual respect. Promoting the morale of employees is achieved
not by accident, but by intentional and conscious actions.
4. Existing corporate culture?
Determining the company's culture is difficult. This is a
company-dominated environment of how employees behave, how they interact with
each other at work or during work, and how they interact with others, such as
customers and suppliers. It is about your beliefs and can even be the way you
dress, work hours and staff settings.
When there is no real culture and solidarity within the
country, employees do their job and something else. When the work day is over,
everyone takes their own course. On the other hand, culture can contribute to
business success. The culture that embraces business vision has a positive
impact on employee behavior and behavior.
While all companies have their own culture, a positive
culture is essential to success. When employees value themselves with a sense
of belonging and loyalty to the business, the value of the business increases.
5. Refuse or support staff?
When there is no growth opportunity, employees are
dissatisfied with their current responsibilities, creating an unfavorable
business environment. Refusing to allow employees to work independently, to
implement new ideas or to fail, creates a boring situation that destroys any
invention that exists at the disposal of workers.
However, employee empowerment creates excitement, converts
ideas into reality, applies efficiency and inspires everyone to reach higher
levels in the highlands. When employees have the ability to do something, try
something new, or make their own decisions that are consistent with the goals
of the company, they are more likely to trust themselves. Empowering employees
is a key element in building a long-term and profitable business.
Which is the most important?
Every action in business has little consequence. When making
your decision, think carefully about the benefits that will come from not only
short-term but long-term success. Much effort is required to produce a positive
result, just as a positive result can be obtained.
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