Generating new business by increasing your customer base is
important to business success. However, sometimes it can be very challenging.
Here are some practical tips to help you grow your customer
base.
Know your customers
Understand your customers' needs and develop products and
services that meet those needs. You can get information about your customers by
customizing your services and encouraging them to provide feedback.
Offer excellent customer service
Make sure your customer service is exceptional and do your
best when you can. Not only will your customers remember great service, they
are more likely to refer others to you.
Feed existing customers and look for new opportunities
Create strategies to encourage existing customers, such as
keeping in touch with them through an electronic newsletter or informing them
about promotional events in advance.
At the same time, look for opportunities to work harder and
build your customer base. Make sure you strike the right balance between
nurturing customers and finding new ones.
If you own or operate an Aboriginal company, you can also
promote it by taking advantage of a free listing on the Aboriginal Business
Directory Western Australia (ABDWA). A growing number of state and private
government organizations are looking to work with Aboriginal companies and use
the directory to search for relevant suppliers.
Use social media
Social media is a powerful tool for promoting your business
to potential customers and gaining valuable insights through "social
listening." Through social listening, you can find out what customers are
saying about you, gain insight into their behavior, identify keywords and trends
that attract your target market, and thus improve your customer service. Social
media can help you build your business profile and attract new customers.
Attend network events
Invest time to build your networks - not what you know, but
who you know.
Networking allows you to build relationships with others and
encourage them to refer customers by word of mouth.
Organize events
Organizing your own event can be a great way to get to know
your customers and build relationships. Invite some of your best existing
customers and encourage them to bring their friends.
Return to your community
Brand awareness in your local community is a great way to
attract new business. Consider sponsoring or attending a community event to
increase your business profile.
Evaluate what works and refine your approach as you go
You must monitor where your customers are coming from to
assess whether your marketing activities are successful or not. Do not be
afraid to experiment. Refine your approach if something isn't working and focus
more time on the activities that achieve the best results.
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