If you want new customers to be able to find your business,
then you need to know how to optimize your business for voice search, which is
one of the most popular ways to search.
Voice search has not yet fully embraced the search world,
but it is getting even closer. According to Bright Local Search Business Local
2018, about half (58%) of consumers used voice search to search for local
information. Nearly half (46%) of voice users search local businesses daily;
28% used voice search to search local businesses about a week.
Here are the things you need to know about voice search
trends, usage and operations, and how to grow your business in voice searchresults.
Who uses voice search?
People of all ages use voice search, although younger
consumers use more local business information than older consumers.
76% of consumers between the ages of 18 and 34 used the
voice search to find local business information in the last 12 months; 15% did
not use voice search, but said they would consider using it in the future.
64% of consumers between the ages of 35 and 54 have used
voice search to find information about local businesses in the last 12 months;
24% did not use voice search, but said they would consider using it in the
future.
37% of consumers 55 and older have used voice search to find
local business information in the last 12 months; 33% did not use the vote, but
said they would consider using it in the future.
How do consumers search for voice?
According to Bright Local, smartphones are the most popular
voice search tool for local businesses, and smart speakers are less used.
Probably this is because almost everyone has a smartphone and not everyone has
smart speakers. However, people with intelligent speakers use Voice Search -
perhaps because announcing a large meteorite in your home makes the search
announcement easier in the intellectual conversation.
74% of smartphone voice search users search local businesses
at least once a week.
76% of high-volume voice search users search local
businesses at least weekly; of those, 53% are searching daily.
Why do users use voice search?
Consumers are likely to be in search of the food business.
The most popular areas for voice search are:
Restaurants / cafes (51% of consumers)
Grocery stores (41%)
Delivery of food (35%)
Clothing Store (32%)
Hotels / Bed & Breakfast (30%)
If you are in any of these areas, you should actually
optimize your website for voice search.
Consumers use voice search for several purposes, including
inventory testing, business hours checking, ordering restaurants and even
shopping.
54% make restaurant reservations
46% determine the cost of local product / service
40% ask what goods are in stock
32% buy directly from the business
What do consumers do after a voice search?
Voice Search drives actions for local businesses. After
voice search:
28% of consumers call for business
27% visit the business website
19% personally visit businesses
How to optimize the voice search website
Now that you know that optimization is important for voice
search, do this:
Local. If you are a local business, such as a hair salon or
an insurance agency, make sure your site is listed on Google My Business and
other local search directories and that your list is up-to-date, complete and
accurate. Also make sure that your location, clock and phone number are correct
and visible on your website. Post keywords based on location in your website
content, tags and image tags.
Use multiple keywords. Keywords are long-term words that are
four words or more. You can use Google Keyword Planner to find them (Neil Patel
is a good description of how to find long keywords). People who use voice
search speak in sentences, so their queries have more words than average searches.
Your website content should contain keywords that are similar to customer
questions.
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